The recession is already installed, even that at this point may already be too late, it is still advisable to ensure that managers of enterprises, especially SMEs although whether or not this time since the recession hit, make changes in the management of your organization.
business managers usually when the economic situation is good, feel better prepared and trained to lead, obviously, is easier because the problems are minor and the wind is in favor. However, in a recession or crisis many of those executives who were developing comfort in good times, are unable to drive properly was a stormy scene. At that time clearly displayed their incompetence. Despair spreads and can be fatal in the absence of external aid, such aid does not necessarily ensure that there is no collapse, but it certainly will be a good float to keep the company alive. Hiring experienced professionals, which, on the other hand, poses no demerit because it is perhaps advisable to have to take measures that may differ substantially from those that have been implemented so far.
In periods of crisis, with stormy scenes, each organization typically adopt decisions according to their needs that can be mixed with those taken others under the same conditions but with different strategic vision. Some companies in these scenarios strengthen their advertising campaigns and invest in new products , eliminate other advertising expenses and training, in order to allocate these resources to short-term financial management. Naturally, each of these policies will produce results different futures.
The security measures should cover all business areas: commercial, production, finance, personnel, etc, including the following:
- develop a level pay based on increased productivity, quality and customer
- Establish a policy based on the timely and more comprehensive information environment
- those strategic alliance to increase the prestige of the corporate image
- Maintain acceptable level of liquidity to meet its obligations, maximizing funding sources
- act decisively against practicing outstanding lending to customers rigorous
- analyze products that provide greater added value and optimize the competitive advantages
- Find alternative sources of supply
- Have alternative strategic plans under the contingencies that may be presented
- properly communicate the measures taken, specifying those that are cyclical nature of the structural
- progress
- Avoid the "brains"
- prevent as far as possible, climate of nervousness, apprehension and insecurity
- Designing a streamlined organizational structure that facilitates communication and decision making. Indecision, delays and uncertainties in implementing the agreements. Doubts may be unwarranted at this stage, more harm than ever
- Seek
- by all means maintain a level of liquidity, with preference to commit the same in overgrowths
- Focus all efforts and synergies to the attention of the weaknesses of the company. All resources are few and the results surprising.
These measures are part of a larger group, but they are the consensus by experts, these measures once the elected directors, be undertaken without hesitation. Must escape the political-pendulum-based content to all, to do the opposite of what is preached or promise what we know is not true. At present, more than ever is when large dose of caution, prudence and decisiveness.
In times of crisis must necessarily act, do not promptly take the company to the center of the storm, receiving an injury of such magnitude that no doubt will produce death.
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