These are the 10 basic components include a marketing plan:
1. Definition Servicio.Describa product or your product or service in simple words and comprensibles.Esta definition should clearly describe the mission of your company and its rationale. Include here your points of differentiation and communicate the intrinsic value that your customer will receive.
2. Write a Audiencia.Junto with the definition of the product or service business, take time to describe your target audience as precisely as possible. Be specific demographic and sociological aspects of the ideal buyer. Focus resources and tactics of business in those groups.
3. Objetivos.Anote in the plan what they want to accomplish. Set goals, both short and long term. Set specific and measurable objectives in both revenue and profits and new customers.
4. Identify the competition. Who are your competitors? "Small local suppliers or large multinational companies with vast resources? Or maybe what happens is that your product or service is not sufficiently known? Anyway, know and understand the competitive environment. Will allow you to position itself better and be more effective in their messages.
5. Precios.Su marketing plan should include a section for pricing. To do this, you should consider the value you will receive your customer and their financial goals. Remember that your products or services should be priced higher than its costs, both fixed and variable.
6. Set a budget Marketing.Los marketing costs can grow exponentially, so it's a good idea to set a monthly or quarterly. Evaluate each of your marketing decisions, such as advertising in the Yellow Pages or hire sales, based on the amount of business each particular initiative will generate. Evaluate the results of each initiative and keep what works.
7. Discuss Distribución.Ahora channels is the time to identify marketing tactics. Discuss different ideas to reach your target market with your value proposition. Be creative and avoid censoring unusual ideas. Choose at least five things you think you can carry on budget.
8. Set específicas.Cada idea actions must be accompanied by its own set of action steps. For example, if you choose to send a presentation folder, you will need (or hire someone to do) write the text, design the mailing, print folder, organize the mailing list.
Take time to list the details that will bring the desired objective.
Take time to list the details that will bring the desired objective.
9. Allow time for each paso.Hacer the list of steps is not enough. You have to set a timetable for each action. Be realistic: if your expectations are reasonable, investors are frustrated. At the same time, be careful not to set targets too distant in time: if you do not feel the urgency to act.
10. Put it in marcha.El best marketing plan is worthless if it is stored in the bottom drawer of the desk to avoid being seen again. Sometimes it is essential to have someone to assist him in implementing the plan. This person should help you write the marketing plan, and to do funcionar.La creation and implementation of a marketing plan is the best way to keep focused on your business.
Writing the plan is usually the easiest part, the hardest thing is to stay attached to it in execution.
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