Brainstorming is a meeting or dynamic employing a group moderator and a procedure to facilitate the generation of ideas. The production of ideas in a group may be more effective than individually.
The basis of the method is that many ideas die from destructive criticism to which they are subjected before they mature or perfected. This system first tries to generate ideas and then evaluate them.
The meeting aims to create a relaxed atmosphere that encourages communication and participation from the audience. Create an environment that encourages open communication and presentation of ideas is fundamental. The motivation of group members is necessary so that the meeting should be relaxed, enjoyable and even fun.
It is therefore vital environment which develops the session and create an environment which facilitates the exposition of ideas without restrictions. It encourages participation by all team members and at first the ideas of others not criticize too outlandish they may seem.
It is put into play the imagination and memory so that one idea leads to another. The method seeks to promote the association of ideas by similarity or opposition. Presentations
Brainstorming requires advance preparation:
should have a place where you can talk uninterrupted and relaxed. A room where members can discuss without distraction. The ideal is to have a chalkboard for all to see and write elements as well as Post-it. You can also use a panel in which are placed in the light of all the Post-it with the ideas that are generated and the subsequent relationships between them.
members are summoned by setting the length of it, the problem is solved, the mechanism used and the issue will focus on creativity.
The meeting consists of two phases: The first phase
all bring ideas but do not allow any criticism or judgments about ideas. From the initial ideas put forward by different group members are generating new rounds of ideas or ideas derived. In the first phase is to produce a large number of ideas even if they seem useless or crazy.
In the second stage and directed by the moderator ideas are selected and performed a critical review. The selection of ideas can be left for a second meeting or preferably be another group to select and prosecute ideas critically.
team
brainstorming group members are motivated and relaxed found to present ideas without hindrance or prejudice. It must build a culture of innovation that is not limited to preconceived ideas. You have to follow four basic rules:
A) No criticism. Is necessary to prevent preconceived ideas and expressions that may block the generation and free expression of ideas. Avoid locks habits, procedures, culture, rules put to the generation of ideas.
B) Do not be conventional. Not everything is invented. The current procedures can be changed to require less time, lower costs, fewer resources and less polluting. Do not take anything for granted.
C) The more ideas better
D) Build on other ideas. Learning from ideas to reach others. Working with visual ideas
Components
group moderator. This is a group activity carried out in a relaxed and encouraging communication of all but it is essential that there is a moderator who will motivate and to channel the session. The director or moderator has to maintain the flow of the meeting, to avoid criticism of the ideas in the early stages of the process and encourage participation.
group members is advisable that an interdisciplinary group. The group should not be too wide between 5 and 7componentes. Stages
brainstorming
Stages of brainstorming:
1. Preheat. It begins by trying to create a relaxed atmosphere for a few minutes a simple issue and not compromised. Important when there are members without experience in the art with certain inhibitions to express themselves.
2. The moderator stalls the problem. Questions such as Why? What?. Determining the problem, identify and distinguish. We briefly outline the starting point, the current situation and the experiences you have. 3.The
reflect components and write each one a long list of solutions or alternatives.
4 Each member presents their solutions at high without debate. Not allowed at this stage try to rebut or other alternatives.
5. After the first round of submissions on the basis of the first group ideas together is proposing new solutions or alternatives. The ideas are recorded in a visible place. The images and visual graphics to help promote creativity and then defining ideas.
6. Discusses how to combine the different alternatives and new ideas are generated. We analyze how they can relate the ideas which were scattered. Ideas are grouped together and interact.
7. Lists all the selected ideas.
8. A later stage you can perform the same group or different group is the evaluation of the selected ideas. It's about discovering solutions. We select the most useful ideas and if necessary weighted.
9. Enrichment. must define in detail the idea, using a sketch or drawing.
is undoubtedly the best method to find solutions to problems and good ideas for achieving fitness goals.
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