Saturday, March 26, 2011

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Changing strategy

In the final part of my collaboration Comments 25mar11 market (see http://www.blogger.com/post-edit.g?blogID=8837389672764362783&postID=5701839927551032757) on Friday wrote:

"" "Unfortunately, I am very busy ( I recall that my move is day 29 and I have many things to do and prepare, including medical records, etc), and this precludes me be online and able to actively manage .
result, strategic decisions have taken :
1 .- remain intact the investment .
For now remain without coverage .
I put the 10500 stop level (which is where I estimate should be the lower limit of the band in which we operate), which, interestingly, coincides with the view ATD Jordi friend (when he says "upside objectives towards which we tend. remain in effect until the 10512 lost "). 2.-
will maintain a level of equivalent positions + / -50% building (I'll resetting when I connect, and now are at 46%).
3.-These positions have a strong coverage of 60/70% of positions (I'll resetting when I connect, and now are in 67 %)."""



AFDR After the upgrade this weekend I changed the strategy for this week :

* 1 * Keep investment without basic coverage, but recess for the stop level to 10,420 (instead of 10,500).

* 2 * Increase positions up to + / -70% of my ability . I will make the correction
as Monday at the opening.

* 3 * reduce coverage to 50% general positions.
and put a stop to double match the 10,416 and 11,217 levels marking the AFDR . I will make the correction
the same Monday opening.

* 4 * After several updates made today, some weights edit:
.) SAN : confirmed its recommendation on weight (consider a tour pessimistic minimum upside of 20%)
.) BBVA : recess its recommendation to neutral weighting
.) TEF : increased its rating to neutral weighting
.) MAP: keep recommendation
neutral weighting.) ALB (including ACS + ACX + PSG +...) increase its recommendation to over weight (given the current rebate on their NAV, is an advantageous way to enter the diversified equity-all of them are internationally diversified, with significant initial discount).

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MARKETING, GENERAL TRADING


I. Marketing Overview

1. What is marketing?

Organization of resources to plan, execute and assess needs and desires of a target market more efficiently than competitors. The marketing process before production begins, it manifests in production quantity, price, distribution, among others.


2. What are the most important history of trade?

merchant class, including those devoted exclusively to the external appearance, behavior changes, the centralization of trade in the city of Santiago.


3. What is the goal of marketing?

Meet-and-build consumer needs while achieving economic goals to the company generally by the timing of various activities.


4. What and what are the tasks of marketing?

must satisfy the claims of the group to which it is addressed, investigated thoroughly, and it brings together the main activities of the company. Thus, the main task is to regulate the demand for products the company achieve the goals: where there is no demand should stimulate desire, where latency is encouraged, where should revitalize declining. In essence, look at the framework and actions launched concrete and direct connection therewith.


5. What is the concept of sales?

The assumption of non-realization of goods up to start promotional work before the sale date. The goal is to reach consumers for each product, and to induce the buyer to become so again.


6. What are the variables we controlled and not controllable marketing? Endogenous

or within the company there are several, include market research, products, brands, packages, discounts, prices, distribution, advertising, promotion, public relations, services and guarantees. Are exogenous economic and political aspects, social expectations, intermediaries, and so on.


7. What is marketing mix?

more explicit variables which has charge of marketing are product, price, place and promotion. The focus and tilt that can give them, as well as the interaction determines the mercadológica mixture. "


II. Marketing management


1. What is marketing planning?

Considers and makes the changes inherent in this issue and the economic environment to develop plans or strategies aimed to solve problems that arise.


2. Why is planning important in marketing?

If planning is done with correction will prevent problems before they arise and not solve them once they have arisen. Responsible for making decisions depend

3. What are the steps in marketing planning?

establish priorities, identify key issues, anticipate changes and plan strategies.


4. How are forecasts of marketing? By

plans to analyze sales and market share, including programmed decisions and unscheduled.


5. What is the organization of marketing?

is the adaptation of the marketing process to the particular characteristics of the company and the market. There is the organization for basic functions, for small businesses and is the only one that takes as a starting point for the organization. They are also the organization by region, division of territory, by product, with a remarkable variety of items and customers, according to their condition. Typically, the use of four types of organization


6. What kind of organizational structure is applicable to the marketing department?

differs greatly. At first it was an area barely noticeable and was added to the traditional sales. Gradually took presence to be equivalent to finance or production. Today, marketing is the core, all activities revolve around it. Although much will depend on the situation of the company which is talking.


7. What should be the direction of marketing? Focused

make decisions and solve problems. Problem solving can be in different ways and the decision-making is unique. In this concept there are two: making scheduled and unscheduled. Time management includes planning, execution and control of marketers plan.


8. What rules should be followed in controlling the marketing?

control objectives and compare the facts for that operation must implement measures and assessment against the standards to reduce the gap between ideal and real. Presents several measures to this effect as the measures of effectiveness and efficiency (comparison between sales and costs), and studies of market share, the same cost of marketing and corrective actions.


III. The environment of marketing


1. What is the importance of knowing the environment which develops marketing?

training is the basis of objectives and involves knowledge of the processes carried out on it. can be achieved by controlling changes that occur and reach equilibrium.


2. What are the factors in the environment of marketing?

The macro and micro environment. The former include the economic and political conditions, suppliers, dealers and consumers


3. Why is it important political and legal environment?

are the strongest influence on marketing. The state has established laws governing the interaction between businesses and consumers, so government decisions that impact directly on how to sell, price and distribution pillars of marketing.


4. What influences the social environment?

The company states what you want or not want. The marketing then you should take your pulse for guiding each of its functions. This will satisfy needs


5. Why is it important to the economic environment?

is an external stimulus that affects the employee. The important variables such as interest, inflation and money exchange rate determines the income and thus the ability of buyers. Also finds the route and plans to continue production and distribution of it.


6. Why are major suppliers? Awarded

production inputs and therefore production itself. It is important to study them thoroughly and not rely on a few, but diversify as much as possible


7. How does the technology affect decisions by market principles?

technology directly affects the prices, packaging, pricing, distribution, advertising and above all tastes. Indirectly to the income and taxes. Technological innovation must be taken

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Updated weekly AFDR 26mar11-party general market

This week, after the parenthesis of the last the selective Ibex 35 English has become the band's conservative recession / depression where we are from before the summer of 2009.
And this is right.

Even more, believe that if other European selective indexes have been able to get out of the current phase in which we find ourselves, to enter the traditional stage (and some of them even the conservative side of it), the Ibex35 has its own merits to do the same quickly .
Despite having a bunch (with apologies to the gang) policy, which, at least from the point of view, it is certainly the worst in more than seventy years, at least.
The reality is that the Ibex35 European index is more closely linked to emerging , for more than 57% of the income of its members is generated outside Spain, especially in Latin American countries, where the economic situation is far from be able to qualify as a crisis. SAN

(25.8% and 20.82% respectively) + TEF (24.3% and 23.58% respectively) + BBVA (16.3% and 9.72% respectively), true multi-national corporations based in Spain, accounting for 66.4% of the trading volume of the Ibex 35 and the 54.12% of its market capitalization weighting.
Of course, its divisions and national activities suffer, much, with the current recession which we have been this reckless gang of political, theoretical and illuminated. BUT
have international diversification of such importance
(in any of the three national activity is even 30% of the total, and the extreme case is found in SAN , for whom Spain represents 15% of multinational activity, the third source of profits, after Brazil and UK)), than offset them. They will continue compensating them
.



Let the facts and actual data:

numbers and calculations at the close of last Friday we suggest:
1.-The yield sovereign assets has risen generally to all sovereign assets, but very different:
.) The yield of the English bond 2PB rose in the week, but did so to a lesser extent than that of sovereign assets of the central countries, so humbled differential with 189pb the German bund.
In real terms, the bond yield is 1.525% level, far from its historical average,
.) on the German bund has risen 11pb (3.5% per week), bringing its level to 1.166% real, which is not only below its historical average, but also the Germans deflated bond (a meaningless aberration),
.) bond and the "use" has risen 16pb (4.9% weekly ), raising the real level 1.312%, also less than twice its historical average, and the deflated bond "use" (although in this case is justified by massive purchases of The Fed and IyII QE).

Despite the rise in nominal yields, as can be observed in all cases the actual yield sovereign assets is well below its historical average , so clearly allows an increase of the nominal interest (except inflation to fall), without this must be understood as a problem. Everything
published using the rise of sovereign asset yield as an excuse for bajonazo potential of equity markets makes no sense, and smells like pens drones. 2.-


With this, the nominal yield weighted asset base applicable to sovereign entities has risen only marginally Ibex35 (only 0.6% per week) to just the 5% (do not remember giving me such a figure just another time).
In real terms, the sovereign yield weighted asset base for institutions Ibex35 (1.352%) is far from its historical average .


3.-At Friday's close, with a consensus that rises to 5% (I still believe very optimistic consensus) BPA11 core growth of the members of the Ibex 35, the facts tell us that we are at a level of contributions PER11 means of 9.793 times the BPA11 (remember that historical average amounts to 14.1 times, ie over 44% more ).

This means that:
.) earnings yield on the Ibex 35 reaches the 10.211% nominal (!!!),
.) earnings equivalent to a real yield of 6.382% (!!!),
. ), ie a real yield differential with the sovereign yield weighted asset base for institutions of 486pb Ibex35 (!!!),
.) remember that the historical average difference is both real yields only 238 bp (which, together with average real rate of sovereign assets together makes a real rate of traditional joint 5 / 5, 5% to offset the risk of prime assets in equities).
words, the current differential, which is more than double its level, historic, clearly corresponds to periods of strong black economic recession combined with high inflation and / or panic political / social ...
... and much I swear and swearing, and for many dis-qualifications that we put the des-government we have in Spain and the vast majority of its 17 Españita ... I sincerely believe not justified in any way.

Still less occurs precisely in the selective index more internationally diversified (more than other European indices, and even more than the indices "Use").
Another significant fact is that, if observed, the current real earnings yield (and its current difference with the real yield of sovereign assets) is important enough to support an increase of power without having to suffer contributions.



For these reasons, it is clearly justified equity markets (and, especially, English) have increased their contributions despite all the macro events and geopolitical pressures.
As we said last week, the situation was historically aberrant
.
On a few occasions we encountered a similar situation this difference between structural economic science and reality of Don Mercado (March 2003 to March 2009), and sooner or later had to be renewed.


However, it is clear, AFDR by the rise of this week should not mean only the first step in the right direction .
The lower level (10,416 ) of the band conservative in that we are still closer (the travel bearish potential 2.7%) than its higher level ( 11217.2), which provides a tour upside of 4.7% (assuming that remain current inflation assumptions and yield sovereign assets) .



We see the view of analysts other currents, and the market participants :
* 1 * friends ATs are mostly neutral, with a deflection midway between the bulls and bears. This can be considered a step towards AFDR since last week was almost unanimous bassist.
* 2 * The AFFS friends raise their upward bias. Believe that we approach a period in which the seasonal pattern is bullish on tax issue "use" as well as corporate operations have increased, the insiders have left to be bearish, and institutional positions as well.
* 3 * For actual participants :
.) Indeed, as noted in recent collaborations, both insiders participants (see the collaboration http://operarbolsa.blogspot.com/2011/03 / insiders.html) as institutional investors (the last mention you can see it in collaboration http://operarbolsa.blogspot.com/2011/03/comentarios-mercado-25mar11.html PD) have moved to a position Neutral.
.) For gazelles, the AAII survey tells us (see the collaboration http://operarbolsa.blogspot.com/2011/03/comentarios-21mar11.html) that have increased their pessimism (as seen on Monday had even become mostly bearish), which is considered bullish sign.
.) Similarly, the strong hands CTAs (see the collaboration http://operarbolsa.blogspot.com/2011/03/comentarios-21mar11.html) are upward (56%), but their optimism has fallen coyunturalmente-no we can ignore the proximity to natural and nuclear disaster Japanese, and the start of military action in Libya. If we see their average monthly (which is real given the predictive value of temporary circumstances because it avoids the short-sighted), which is still bullish with a 60.75% level.
* 4 * In terms specifically our Ibex35 Interestingly think:
.) The turnover bullish sessions has been very important (especially Monday's session, which originated the rotation), while negotiating the only day Bassist-Friday-was very low.
.) The borrowed shares outstanding (instrument used by bassists strong hands), has grown little in TEF and BBVA, while even fallen in SAN.

short, we see that both analysts and participants appear to be reducing its outlook / attitude downward, with bull minority tendency.



I have not the ball of the future.
But I do believe firmly in the science of economic structure.
And the facts have shown me over and over again.
And the only time I chickened out, I paid the consequences.
why I can affirm, and affirm, that sooner or later we will have a reaction to put things in place
.
is absurd and untenable to continue with the active "no risk" overestimated (the English bond is also in real terms, unless inflation falls seriously), while, in parallel, international assets domiciled in Spain (which, even as the case of SAN, have lower cost of default insurance commitments) have an intrinsic underestimation aberrant.


This afternoon we continue with the shareholder, greetings, and enjoy this Saturday's spring