I. Marketing Overview
1. What is marketing?
Organization of resources to plan, execute and assess needs and desires of a target market more efficiently than competitors. The marketing process before production begins, it manifests in production quantity, price, distribution, among others.
2. What are the most important history of trade?
merchant class, including those devoted exclusively to the external appearance, behavior changes, the centralization of trade in the city of Santiago.
3. What is the goal of marketing?
Meet-and-build consumer needs while achieving economic goals to the company generally by the timing of various activities.
4. What and what are the tasks of marketing?
must satisfy the claims of the group to which it is addressed, investigated thoroughly, and it brings together the main activities of the company. Thus, the main task is to regulate the demand for products the company achieve the goals: where there is no demand should stimulate desire, where latency is encouraged, where should revitalize declining. In essence, look at the framework and actions launched concrete and direct connection therewith.
5. What is the concept of sales?
The assumption of non-realization of goods up to start promotional work before the sale date. The goal is to reach consumers for each product, and to induce the buyer to become so again.
6. What are the variables we controlled and not controllable marketing? Endogenous
or within the company there are several, include market research, products, brands, packages, discounts, prices, distribution, advertising, promotion, public relations, services and guarantees. Are exogenous economic and political aspects, social expectations, intermediaries, and so on.
7. What is marketing mix?
more explicit variables which has charge of marketing are product, price, place and promotion. The focus and tilt that can give them, as well as the interaction determines the mercadológica mixture. "
II. Marketing management
1. What is marketing planning?
Considers and makes the changes inherent in this issue and the economic environment to develop plans or strategies aimed to solve problems that arise.
2. Why is planning important in marketing?
If planning is done with correction will prevent problems before they arise and not solve them once they have arisen. Responsible for making decisions depend
3. What are the steps in marketing planning?
establish priorities, identify key issues, anticipate changes and plan strategies.
4. How are forecasts of marketing? By
plans to analyze sales and market share, including programmed decisions and unscheduled.
5. What is the organization of marketing?
is the adaptation of the marketing process to the particular characteristics of the company and the market. There is the organization for basic functions, for small businesses and is the only one that takes as a starting point for the organization. They are also the organization by region, division of territory, by product, with a remarkable variety of items and customers, according to their condition. Typically, the use of four types of organization
6. What kind of organizational structure is applicable to the marketing department?
differs greatly. At first it was an area barely noticeable and was added to the traditional sales. Gradually took presence to be equivalent to finance or production. Today, marketing is the core, all activities revolve around it. Although much will depend on the situation of the company which is talking.
7. What should be the direction of marketing? Focused
make decisions and solve problems. Problem solving can be in different ways and the decision-making is unique. In this concept there are two: making scheduled and unscheduled. Time management includes planning, execution and control of marketers plan.
8. What rules should be followed in controlling the marketing?
control objectives and compare the facts for that operation must implement measures and assessment against the standards to reduce the gap between ideal and real. Presents several measures to this effect as the measures of effectiveness and efficiency (comparison between sales and costs), and studies of market share, the same cost of marketing and corrective actions.
III. The environment of marketing
1. What is the importance of knowing the environment which develops marketing?
training is the basis of objectives and involves knowledge of the processes carried out on it. can be achieved by controlling changes that occur and reach equilibrium.
2. What are the factors in the environment of marketing?
The macro and micro environment. The former include the economic and political conditions, suppliers, dealers and consumers
3. Why is it important political and legal environment?
are the strongest influence on marketing. The state has established laws governing the interaction between businesses and consumers, so government decisions that impact directly on how to sell, price and distribution pillars of marketing.
4. What influences the social environment?
The company states what you want or not want. The marketing then you should take your pulse for guiding each of its functions. This will satisfy needs
5. Why is it important to the economic environment?
is an external stimulus that affects the employee. The important variables such as interest, inflation and money exchange rate determines the income and thus the ability of buyers. Also finds the route and plans to continue production and distribution of it.
6. Why are major suppliers? Awarded
production inputs and therefore production itself. It is important to study them thoroughly and not rely on a few, but diversify as much as possible
7. How does the technology affect decisions by market principles?
technology directly affects the prices, packaging, pricing, distribution, advertising and above all tastes. Indirectly to the income and taxes. Technological innovation must be taken
1. What is marketing?
Organization of resources to plan, execute and assess needs and desires of a target market more efficiently than competitors. The marketing process before production begins, it manifests in production quantity, price, distribution, among others.
2. What are the most important history of trade?
merchant class, including those devoted exclusively to the external appearance, behavior changes, the centralization of trade in the city of Santiago.
3. What is the goal of marketing?
Meet-and-build consumer needs while achieving economic goals to the company generally by the timing of various activities.
4. What and what are the tasks of marketing?
must satisfy the claims of the group to which it is addressed, investigated thoroughly, and it brings together the main activities of the company. Thus, the main task is to regulate the demand for products the company achieve the goals: where there is no demand should stimulate desire, where latency is encouraged, where should revitalize declining. In essence, look at the framework and actions launched concrete and direct connection therewith.
5. What is the concept of sales?
The assumption of non-realization of goods up to start promotional work before the sale date. The goal is to reach consumers for each product, and to induce the buyer to become so again.
6. What are the variables we controlled and not controllable marketing? Endogenous
or within the company there are several, include market research, products, brands, packages, discounts, prices, distribution, advertising, promotion, public relations, services and guarantees. Are exogenous economic and political aspects, social expectations, intermediaries, and so on.
7. What is marketing mix?
more explicit variables which has charge of marketing are product, price, place and promotion. The focus and tilt that can give them, as well as the interaction determines the mercadológica mixture. "
II. Marketing management
1. What is marketing planning?
Considers and makes the changes inherent in this issue and the economic environment to develop plans or strategies aimed to solve problems that arise.
2. Why is planning important in marketing?
If planning is done with correction will prevent problems before they arise and not solve them once they have arisen. Responsible for making decisions depend
3. What are the steps in marketing planning?
establish priorities, identify key issues, anticipate changes and plan strategies.
4. How are forecasts of marketing? By
plans to analyze sales and market share, including programmed decisions and unscheduled.
5. What is the organization of marketing?
is the adaptation of the marketing process to the particular characteristics of the company and the market. There is the organization for basic functions, for small businesses and is the only one that takes as a starting point for the organization. They are also the organization by region, division of territory, by product, with a remarkable variety of items and customers, according to their condition. Typically, the use of four types of organization
6. What kind of organizational structure is applicable to the marketing department?
differs greatly. At first it was an area barely noticeable and was added to the traditional sales. Gradually took presence to be equivalent to finance or production. Today, marketing is the core, all activities revolve around it. Although much will depend on the situation of the company which is talking.
7. What should be the direction of marketing? Focused
make decisions and solve problems. Problem solving can be in different ways and the decision-making is unique. In this concept there are two: making scheduled and unscheduled. Time management includes planning, execution and control of marketers plan.
8. What rules should be followed in controlling the marketing?
control objectives and compare the facts for that operation must implement measures and assessment against the standards to reduce the gap between ideal and real. Presents several measures to this effect as the measures of effectiveness and efficiency (comparison between sales and costs), and studies of market share, the same cost of marketing and corrective actions.
III. The environment of marketing
1. What is the importance of knowing the environment which develops marketing?
training is the basis of objectives and involves knowledge of the processes carried out on it. can be achieved by controlling changes that occur and reach equilibrium.
2. What are the factors in the environment of marketing?
The macro and micro environment. The former include the economic and political conditions, suppliers, dealers and consumers
3. Why is it important political and legal environment?
are the strongest influence on marketing. The state has established laws governing the interaction between businesses and consumers, so government decisions that impact directly on how to sell, price and distribution pillars of marketing.
4. What influences the social environment?
The company states what you want or not want. The marketing then you should take your pulse for guiding each of its functions. This will satisfy needs
5. Why is it important to the economic environment?
is an external stimulus that affects the employee. The important variables such as interest, inflation and money exchange rate determines the income and thus the ability of buyers. Also finds the route and plans to continue production and distribution of it.
6. Why are major suppliers? Awarded
production inputs and therefore production itself. It is important to study them thoroughly and not rely on a few, but diversify as much as possible
7. How does the technology affect decisions by market principles?
technology directly affects the prices, packaging, pricing, distribution, advertising and above all tastes. Indirectly to the income and taxes. Technological innovation must be taken
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